My
Journey

My journey began as an industrial designer, driven by the conviction that every product should seamlessly integrate function, aesthetics, and user experience. From research and concept development to sketching, rendering, and prototyping, I’ve built a process that transforms ideas into tangible solutions.

Through this path, I’ve learned how to explore possibilities, refine details, and bring concepts to life with precision. 

For me, design is more than creating objects—it’s about solving problems, improving experiences, and shaping products that connect with people in a meaningful way.

cashier sketch
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greenland paddle branding detail

I’m a seasoned industrial and graphic designer dedicated to crafting innovative and market-ready products. 
With over 7+ years of experience, I’ve mastered
every stage of the design process to ensure project success.

My approach is rooted in design thinking, where I begin by understanding the client’s vision and needs, translating them into refined concepts, and executing precise 3D models for efficient prototyping.
Proficient in KeyShot and PTC CREO, I excel in delivering stunning renderings and accurate models ready for production.

In graphic design, I specialise in branding and packaging, maintaining brand integrity while infusing creativity. 
Skilled in Photoshop and Illustrator, I bring brands to life with captivating designs.

Beyond design, I’ve explored industries like food service and retail, as well as recreational products like kayaks and paddles, conducting market analyses and uncovering opportunities for innovation.

In summary, I bring a relentless pursuit of excellence and a commitment to innovation to every project.
I’m enthusiastic about tackling new challenges and eager to learn and collaborate on bringing your design visions to reality.

Portfolio Alan Becerril Industrial Designer 1 2
01

Industrial Design

bud light cooler with shelves

Prototyping

Developed physical and digital prototypes to test functionality, usability, and aesthetics. Focused on transforming concepts into tangible solutions through iteration.
  • Sketching & Rendering
  • CAD Modeling (PTC Creo)
  • Prototyping & 3D Printing
  • Design Thinking Process
  • Innovation & Problem Solving

Product Develompent

Worked on complete product lifecycles, from doing the bief with client, early sketches to manufacturable designs. Balanced creativity, cost, and feasibility while meeting user needs.
  • Concept Development
  • Client Communication
  • Technical Drawings
  • Manufacturing Knowledge
  • Project Management

Design Research for consumer goods

Conducted research to understand user behavior, market trends, and product opportunities. Applied insights to guide design decisions and create user-centered solutions.
  • UX Research
  • Market Analysis
  • Trend Forecasting
  • Observation & Interviews
  • Insight Application
02

Graphic Design

Branding

Created logos, visual systems, and style guides that represent identity and values. Focused on consistency and impact across platforms.
  • Logo Design
  • Visual Identity Systems
  • Typography
  • Color Theory
  • Adobe Creative Suite

Digital Assets

Designed web, social media, and marketing visuals to communicate messages clearly and attractively.
  • Layout Design
  • Social Media Graphics
  • Web & Print Assets
  • Communication Design
  • Storytelling

Visual Storytelling

Used design as a tool to simplify complex ideas, ensuring clarity and engagement through layouts and compositions.
  • Illustration & Composition
  • Narrative Design
  • Messagin
  • Messaging
  • Persuasion
03

Construction / Glazier

img 20241121 085929

Architectural Installations

Executed architectural installations with a focus on precision alignment, structural integrity, and system integration of custom glass.
  • Precision & Craftsmanship
  • Safety Practices
  • Teamwork
  • Problem-Solving
  • Installation Techniques

Technical Drawings

Read and interpreted architectural and engineering drawings to ensure accurate execution on-site.
  • Blueprint Reading
  • Measurement Accuracy
  • Detail Orientation
  • CAD Reference Use
  • Construction Knowledge

Team Collaboration

Worked in dynamic, multi cultural and fast paced environments where coordination, problem-solving, and teamwork were essential to success.
  • Communication
  • Conflict Resolution
  • Managing Staff
  • Cooperation
  • Adaptability
04

Entrepreneurship & Projects

professional pet grooming table photography

Canada Sin filtros Book Project

Wrote and published a testimonial guidebook for people considering moving to Canada combining personal experience with practical advice to help readers prepare for real challenges.

  • Writing & Storytelling
  • Editing & Publishing
  • Communication
  • Project Management
  • Marketing
  • e-commerce

Creative Exploration

I’m always drawn to experimenting with new mediums, whether writing, digital platforms, or crafts like ceramics or 3d printing. These projects reflect my curiosity and drive to keep learning and exploring.

  • Craftsmanship
  • Innovation
  • Continuous Learning
  • Curiosity
  • Multidisciplinary Thinking
  • Self-Motivation

YouTube Experiments

Launched channels to test new ideas and creative directions. Used YouTube as a platform for trying out DIY projects, storytelling, and documenting personal experiments.
  • Video Editing (Adobe After effects)
  • Experimentation
  • Content Creation
  • Experimentation
  • Audience Engagement
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