ALAN BECERRIL

Product Design

KASK Helmet Brim Kit Visor

Born from real field experience — while wearing a KASK safety helmet on construction sites, I consistently faced direct sun exposure and heavy rain affecting visibility and comfort.

This led to designing a low-profile, integrated brim-style visor that enhances environmental protection while respecting the helmet's safety requirements, ergonomics, and visual language.

A design-driven proposal grounded in hands-on user insight, improving everyday performance in demanding outdoor conditions.

Industrial Design

Electric Pet Grooming Table

PROBLEM

During the Pandemic, I started designing this electric table for my pet grooming. She is a 68-year-old lady, very active, energetic, kind, and sweet with all her hairy customers. She had a problem getting the big guys on the table, not being able to carry them, so her assistant needed to help her, but if the assistant was not there, she couldn’t lift the dog. and create a problem for her.

NEEDS

She needs a table able to go close to the ground, so the dog can jump on it. She has a ramp for the hairy customers, but needs a lot of space.

SOLUTION

The table is made with steel, making it very durable, with epoxy paint, so it can handle the humidity of the place.

With a reinforced arm to tie the dogs, a waterproof electric pedal to move the table up and down with a single foot, and aluminium angles all around the table to ensure it’s gonna be protected. With a lift capacity of more than 50Kg.

Industrial Design

Cashier Cooler

PROBLEM

Compete effectively within the available POS footprint by delivering an innovative refrigeration solution that strengthens Imbera's market position across the EMEA region.

NEEDS

Create Better performance Cooler for EMEA region. EMEA region are very strict with the looking and finish of the products, so our products need better design according with the EMEA standards. Maintain footprint of the competitors, making equal on capacity.

SOLUTION

Designed a completely new cooler from scratch. The design standards were so strict that, that we needed to making better assemblies. We increase the capacity and we maintain the footprint. Accomplish the eco-design requirements of the European Commission. Coca Cola Turkey was the first client for this Cooler.

Product Development

Manija Maxx Handdle

PROBLEM

Coca-Cola Wants to put some Ad’s on the cooler where the consumer can see it and it can’t be block by other coolers, or racks.

NEEDES

Thanks to the Neuro Marketing research that Coca-Cola Femsa led, they identify that the costumer always see the handle when they will open the cooler, even when they dont know what to grab.

SOLUTION

So the first visual and touch contact between Cooler and Costumber, is the handle. So Designed a handle where Coca-Cola can put its promotions, and will be visible all the time with a 100% chance of being viewed. Even if someone rips the decal from the handle, we have the logo screen printed on the handle to maintain brand awareness.

New Category

All Access Cooler / Coca Cola- Femsa

PROBLEM

Coca-Cola Femsa has been present in the Cashier area for many years at all OXXO stores with one cooler. But sales of that cooler have dropped drastically. Coca-Cola wants to stop people in their coolers, avoiding people going to the beverages area, where the competition is.

NEEDS

They need something visible, need to be the first thing that catch eyes consumidor. Design update, need to accomplish Coca-Cola new design standards. Increase Capacity, mantain Cooler footprint.

SOLUTION

All Access Cooler was the result, designing a very elegant cooler. We increase the capacity by 20%. making the cost of rent of place more profitable. The sales of Coca-Cola increased by 60%. The All Access Cooler was named Innovation of the Year by Coca-Cola Femsa.

All-Access Cooler won the award “Innovation of the year 2017”