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Portfolio
ALL ACCESS COOLER
PROBLEM
Coca-Cola Femsa has been present in the Cashier area for many
years at all OXXO stores with one cooler. But sales of that cooler
have dropped drastically.
Coca-Cola wants to stop people in their coolers, avoiding people
going to the beverages area, where the competition is.
NEEDS
They need something visible, need to be the first thing that catch
eyes consumidor.
Design update, need to accomplish Coca-Cola new design standards.
Increase Capacity, mantain Cooler footprint.
SOLUTION
All Access Cooler was the result, designing a very elegant cooler.
We increase the capacity by 20%. making the cost of rent of place
more profitable. The sales of Coca-Cola increased by 60%.
The All Access Cooler was named Innovation of the Year by Coca-Cola Femsa.
All-Access Cooler won the award
“Innovation of the year 2017”
CASHIER COOLER
PROBLEM
Compete with a solution developed for the available footprint at the
POS to win market share and position Imbera as a supplier with
innovative cold solutions at EMEA region.
But, The European Commission established eco-design requirements
for energy-related products demanding better performance on cooling
products. So our current are not the best option for this region.
NEEDS
Create Better performance Cooler for EMEA region.
EMEA region are very strict with the looking of the products, so our
products need better design according with the EMEA standards.
Maintain footprint of the competitors, making equal on capacity.
SOLUTION
Designed a completely new cooler from zero.
The design standards were so strict that, starting with the assembly, you can
not see any screw or bad union between the parts of the cooler.
We increase the capacity and we maintain the footprint.
Accomplish the eco-design requirements of the European Commission.
Coca Cola Turkey was the first client for this Cooler.
TORREY’s Product Design Guideline Manual
PROBLEM
Group FEMSA, Owner of Imbera, bought Torrey’s companies (4 in
total) to increase the Food Service portfolio. So Imbera was in charge
of align that new company to Femsa/Imbera standards.
But they realised that company was a disaster in terms of organisation,
design, processes etc.
NEEDS
Imbera needs to analyse the design/engineering process to see how
they need to change.
All decision was made by the ex-owner. So now all departments need
to make the decisions on their own, so they need direction to know
what is a good decision.
SOLUTION
I spent 3 months as an in-house in Torrey’s companies to analyse
their processes and came up with a proposal of new processes to
develop a new product, from their market research to the sales,
including all departments.
A part of that proposal was the Product Design Guideline Manual, so
every new product will look like a Torrey Product.
TIP SCREEN COOLER
PROBLEM
Some Convenience stores in Mexico, put Coca-Cola Coolers
on the back of the store, making it difficult to know if they
offer Coca-Cola products.
They even try to convince the owners to put them at the
front, offering them some deals. They refuse.
That can translate into sales losses.
NEEDS
Coca-Cola Femsa led a Neuro Marketing research with a
huge team to identify consumer behaviour. They found tons
of data that led multiple projects to incorporate those findings
and help increase sales. One of the findings was that the
consumer identifies so easily if something is on the top of
the cooler or the shelves.
SOLUTION
We started with the idea to put some publicity at the top of
the cooler, but that needs some work from the field force team,
time to install, etc.
After a meeting with the client, we took the most common
cooler for the convenience stores and we put 3 LCD wide
screens on top. Where you can automatically reproduce multiple
campaign videos. and the time to change them is minimal,
rather than installing new material on top of the cooler.
Electric Pet Grooming Table
PROBLEM
She is a 68-year-old lady, very active, energetic, kind, and sweet with all her hairy customers. She had a problem getting the big guys on the table, not being able to carry them, so her assistant needed to help her, but if the assistant was not there, she couldn’t lift the dog. and create a problem for her.
NEEDS
She needs a table able to go close to the ground, so the dog can jump on it.
She has a ramp for the hairy customers, but needs a lot of space.
SOLUTION
The table is made with steel, making it very durable, with epoxy paint, so it can handle the humidity of the place.
With a reinforced arm to tie the dogs, a waterproof electric pedal to move the table up and down with a single foot, and aluminium angles all around the table to ensure it’s gonna be protected
With a lift capacity of more than 50Kg.
